Have you ever went into the grocery store to look for a product you always buy and you can't seem to find it. Why, it is because the manufacturing company has re-packaged it, that is they changed the labels. My son wrote about this and I am going to borrow some of his blog.
Brand loyalty is a phrase that carries a lot of clout. The reason for this is that people are visually driven creatures. The image surrounding a company's brand distinguishes them from the competitor's in a memorable and positive manner. A brand needs more than identity; it needs personality, just like a person without any unique characteristics, a brand with no personality can easily be passed over. A strong symbol or company logo can also help to generate brand loyalty by making it quickly identifiable.
The recent re-branding of the Tropicana orange juice product packaging is a prime example of what not to do. In my opinion it was totally unnecessary and obviously I'm not the only one that feels this way.
This is true about a different look to a product because I was looking for my favorite Jello and could not find it, to discover it had a new package label, I liked the old package, it had jello stars on it. Has this happened to you?